Every business starts with a new idea in mind – a plan to do something different and establish a brand that will be successful. It’s this new idea, this one-of-a-kind selling proposition, that sets businesses apart from their competitors and makes them stand out among the myriad of competitors in the market.
Matthew Nicosia emphasizes that even if you’re not starting a business from scratch, it’s important to revisit and refine your USP on a regular basis. After all, as your business grows and changes, so does the market around you. What was once a unique selling point may become commonplace, or what was an advantage may no longer be relevant.
But how do you go about finding your Unique Selling Proposition? It’s not always easy, but it is possible with a little bit of thought and research.
Finding Your USP – Explained By Matthew Nicosia
1) Know Your Customer
This seems like a no-brainer, but it’s worth repeating. In order to know what makes you different, you first need to understand who your target customer is and what they’re looking for. Take some time to create buyer personas – fictional representations of your ideal customer based on real data and research. Once you have a good understanding of your customer, you can start to think about how your business can meet their needs in a unique way.
2) Know Your Competition
Again, this may seem obvious, but Matthew Nicosia believes that it’s important to understand not only who your competition is but also what they’re offering. What are their strengths and weaknesses? How do they position themselves in the market? This information will be key in helping you find ways to differentiate yourself.
3) Define Your Difference
Now it’s time to start thinking about what makes you different. This could be anything from your product or service itself to the way you market or sell it. It could be something as simple as your brand identity or company culture. Really take the time to think about what sets you apart and why it matters to your customers.
4) Be Uniquely You
Once you’ve identified what makes you different, it’s important to make sure that this difference is authentically you. In other words, don’t try to be something you’re not. Customers can see right through inauthenticity
, and it will only damage your relationship with them. Be true to who you are, and let that shine through in everything you do.
5) Promote Your Difference
The final step is to make sure that your Unique Selling Proposition is front and center in your marketing and communications. It should be clear and concise, and it should be reflected in every touchpoint you have with your customers. From your website to your social media to the way you answer the phone, everything should reinforce what makes you different.
By following these tips, Matthew Nicosia points out you can ensure that you’re making the most of your USP and using it to its full potential. Remember, your USP is what sets you apart from the competition, so make sure you’re using it to your advantage!